Customers love to remember the feel-good experiences you have offered them always. They come to you not only to get the product or service they want but also for the ambience of a memorable experience you can create. Their senses capture the sights, sounds, smell and every nuance of the experience. The sights flood their minds later. The sounds echo and the smell linger! They put it as ‘’good vibe’’!
Some people get your service while some others feel it.
Brand Conversation
The best customer experiences create a positive image of your brand in their minds. When you offer enhanced experiences to customers, it is your brand that converses with them.
Customers have their favourite lists for every service or product. Their loyalty is more linked to the ones in the favourite list.
Personalised Services
Offering personalised experience is no way a big deal if your business is small scale. As you scale up, it is not that easy. Even well-trained customer care executives cannot deliver advanced experiences as the world is evolving with life-changing technologies. Customers seek comparative advantages and go where they get the best feel.
Customers want reduced complexity, self-service features, 24/7 help and more that please their minds.
AI-inspired Changes
Now AI has come to the fore. Business world is exploring how AI can be leveraged to transcend boundaries. ChatGPT has been the talk of the town in recent times. AI is revolutionising communication. No business can keep this at bay if the mission is to grow.
Chatbots
We literally experience the power of AI through Chatbots. While men are working 9 to 5, customers need service anytime they wish. With the advent of AI, we fixed it. Chatbots are active 24/7 to customer requests. Time is the currency and active responses anytime add great value to enhanced customer experience. Of the 100 businesses surveyed, a great majority registered improved satisfaction in complaint resolution.
Data Analytics
Though data is vital, managing the quintillion bytes generated every day needs powerful technology. Data pollution can turn out to be a solution once AI and Data Analytics come together! Using AI-integrated Data Analytics, it is quite possible to predict what customers prefer now and what they are likely to do next. Creating algorithms, the predictive power has been found useful–tested, tried and true globally. Global giants like Netflix, Starbucks etc. have already moved in the direction.
AI has a telling impact on CX. Times change and customers with time! They are looking for innovative products or services or solutions as new needs are being created. Their engagement in cyberspace provides useful insights to businesses–the algorithm is in action.
The Next Best
It is high time you thought of being in the frontline of changes happening in technology.
In the words of Steve Curtin, Global Guru and bestselling author, ‘CX (Customer Experience) is the science of coaxing lifetime loyalty from daily transactions. Options are open for the business world to discover the hidden talents of artificial intelligence, machine learning, big data, and analytics to simplify business operations.With reviews, feedback and tracking of what customers might think and act, new versions of personalised services are taking shape.
Myriads of improvements come with advantages too. AI-inspired Customer Care will save cost, time and energy while creating an unparalleled experience. That is indeed a booster of brand value.
The Bottom Line
In a world where the customer is right, the entire marketing communications have to embrace the vital change with Artificial Intelligence. Leverage the power to the fullest advantage. In the emerging business scenario, you’ve got to stay updated or else get outdated!