Logo has nuances incorporated. What first appears is A the first alphabet of Aluer. There are three curves on the left the three highlights of the brand include skin, hair & laser. The three curves are the three strands of hair. The single curve on the right crossing the three strands of hair creates the shape of a face. Skin is represented. by the face. Simple logo is the primary objective while drawing it. The logo-along with the chosen colour-has been created to convey what Aluer stands for.