For the logo, the source of inspiration was the term medical tourism. At the heart of the mood board a capsule shape is clegantly formed, signifying the encapsulated and personalised healthcare solutions provided. A stylised airplane takes flight, in the shape of a paper plane, emphasizing a commitment to facilitating seamless travel arrangements for medical travellers is also illustrated. This mood board design uses a pinkish-red colour palette to make the brand stand out from the crowd. The clean and modern typography ensures clarity and professionalism.