Performance Marketing Manager

5+ Years (with Team Management) | Full Time | Calicut

Key Responsibilities

• Plan, execute, and scale performance marketing campaigns across Google, Meta, LinkedIn, TikTok, and Snapchat.
• Own end-to-end campaign performance, including strategy, execution, optimisation, and reporting.
• Manage tracking and analytics setup including GA4, GTM, pixels, and server-side event configurations.
• Build and optimise funnels, attribution models, retargeting strategies, and scalable campaign structures.
• Lead, mentor, and manage a performance marketing team to ensure consistent delivery and growth.
• Analyse data daily to identify gaps, reduce inefficiencies, and drive continuous performance improvements.
• Handle multiple accounts simultaneously while meeting aggressive performance targets.

Required Skills & Experience

• 5+ years of hands-on performance marketing experience.
• Proven success managing high-budget, multi-platform campaigns.
• Strong expertise in tracking, analytics, and conversion optimisation.
• Deep understanding of performance funnels, attribution, and retargeting.
• Prior team management experience.
• Highly data-driven mindset with the ability to spot failures early and optimise fast.
• Ability to thrive in a high-pressure, performance-focused agency environment.