For Nellara Group, we created the highly successful “Mass Masala” campaign to promote their Chicken Masala, transforming the product into a recognisable and memorable brand. At the heart of the campaign was a distinctive chicken mascot, designed to give the product an instantly identifiable personality and stronger shelf recall. Rolled out across digital platforms, vehicle decals, in-store POS materials, print advertising, and promotional videos, the campaign generated significant buzz and became a talking point among consumers. The animated Mass Masala chicken further strengthened audience engagement, embedding the brand in consumers’ minds and enhancing product recall long after the campaign.