{"id":16673,"date":"2026-06-03T12:02:59","date_gmt":"2026-06-03T12:02:59","guid":{"rendered":"https:\/\/worldhappinesscode.com\/in-demo\/?post_type=portfolio&#038;p=16673"},"modified":"2026-06-03T12:31:16","modified_gmt":"2026-06-03T12:31:16","slug":"myg","status":"publish","type":"portfolio","link":"https:\/\/worldhappinesscode.com\/in\/portfolio\/myg\/","title":{"rendered":"MYG"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16673\" class=\"elementor elementor-16673\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef8df59 e-con-full e-flex e-con e-parent\" data-id=\"ef8df59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6270970 elementor-widget elementor-widget-image\" data-id=\"6270970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1728\" height=\"778\" src=\"https:\/\/worldhappinesscode.com\/in\/wp-content\/uploads\/sites\/3\/2026\/06\/myg1.webp\" class=\"attachment-full size-full wp-image-16674\" alt=\"\" srcset=\"https:\/\/worldhappinesscode.com\/in\/wp-content\/uploads\/sites\/3\/2026\/06\/myg1.webp 1728w, https:\/\/worldhappinesscode.com\/in\/wp-content\/uploads\/sites\/3\/2026\/06\/myg1-300x135.webp 300w, https:\/\/worldhappinesscode.com\/in\/wp-content\/uploads\/sites\/3\/2026\/06\/myg1-1024x461.webp 1024w, https:\/\/worldhappinesscode.com\/in\/wp-content\/uploads\/sites\/3\/2026\/06\/myg1-768x346.webp 768w, https:\/\/worldhappinesscode.com\/in\/wp-content\/uploads\/sites\/3\/2026\/06\/myg1-1536x692.webp 1536w\" sizes=\"(max-width: 1728px) 100vw, 1728px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95155b1 e-flex e-con-boxed e-con e-parent\" data-id=\"95155b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ec79101 e-con-full e-flex e-con e-child\" data-id=\"ec79101\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01d0d98 elementor-widget elementor-widget-heading\" data-id=\"01d0d98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Services Provided<\/h5>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0595444 e-con-full e-flex e-con e-child\" data-id=\"0595444\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a86e75f elementor-widget elementor-widget-button\" data-id=\"a86e75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Campaigns<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1db065 e-con-full e-flex e-con e-child\" data-id=\"d1db065\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e39f12a elementor-widget elementor-widget-text-editor\" data-id=\"e39f12a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For myG, we conceptualised and executed \u201cThe Big M in Calicut\u201d, a high-impact teaser campaign for the launch of their landmark epic outlet\u2014the largest in the region. Designed to spark curiosity and conversation, the campaign generated widespread speculation and anticipation before the grand reveal. Through a strategic blend of outdoor advertising, wall posters, digital activations, and AI-generated realistic videos, the campaign captured public attention and became a major talking point across the city. This momentum was followed by a grand launch campaign and a sustained communication strategy that kept the excitement alive, driving continued engagement, footfall, and brand visibility. The result was an overwhelming audience response and a highly successful launch that reinforced myG\u2019s leadership in the market.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-035b726 e-con-full e-flex e-con e-parent\" data-id=\"035b726\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-02098c3 e-con-full e-flex e-con e-child\" data-id=\"02098c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb5122b elementor-widget elementor-widget-image\" data-id=\"cb5122b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"859\" height=\"483\" src=\"https:\/\/worldhappinesscode.com\/in\/wp-content\/uploads\/sites\/3\/2026\/06\/myg2.webp\" class=\"attachment-full size-full wp-image-16677\" alt=\"\" srcset=\"https:\/\/worldhappinesscode.com\/in\/wp-content\/uploads\/sites\/3\/2026\/06\/myg2.webp 859w, https:\/\/worldhappinesscode.com\/in\/wp-content\/uploads\/sites\/3\/2026\/06\/myg2-300x169.webp 300w, https:\/\/worldhappinesscode.com\/in\/wp-content\/uploads\/sites\/3\/2026\/06\/myg2-768x432.webp 768w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22337db e-con-full e-flex e-con e-child\" data-id=\"22337db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c16a670 elementor-widget elementor-widget-image\" data-id=\"c16a670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"855\" height=\"483\" src=\"https:\/\/worldhappinesscode.com\/in\/wp-content\/uploads\/sites\/3\/2026\/06\/myg3.webp\" class=\"attachment-full size-full wp-image-16678\" alt=\"\" srcset=\"https:\/\/worldhappinesscode.com\/in\/wp-content\/uploads\/sites\/3\/2026\/06\/myg3.webp 855w, https:\/\/worldhappinesscode.com\/in\/wp-content\/uploads\/sites\/3\/2026\/06\/myg3-300x169.webp 300w, https:\/\/worldhappinesscode.com\/in\/wp-content\/uploads\/sites\/3\/2026\/06\/myg3-768x434.webp 768w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b247f4 e-con-full e-flex e-con e-parent\" data-id=\"8b247f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94bf92d elementor-widget elementor-widget-gallery\" data-id=\"94bf92d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:3,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a18864 e-con-full e-flex e-con e-parent\" data-id=\"2a18864\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fede9cc elementor-widget elementor-widget-gallery\" data-id=\"fede9cc\" 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aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/worldhappinesscode.com\/in\/wp-content\/uploads\/sites\/3\/2026\/06\/myg5.webp\" data-width=\"567\" data-height=\"483\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/worldhappinesscode.com\/in\/wp-content\/uploads\/sites\/3\/2026\/06\/myg6.webp\" data-width=\"567\" data-height=\"483\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82684f4 e-grid e-con-boxed e-con e-parent\" data-id=\"82684f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40375db elementor-widget elementor-widget-video\" data-id=\"40375db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/AR3kAsCmT1s?si=YSp_BYkKEhRyLsWv&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Services Provided Campaigns For myG, we conceptualised and executed \u201cThe Big M in Calicut\u201d, a high-impact teaser campaign for the launch of their landmark epic outlet\u2014the largest in the region. Designed to spark curiosity and conversation, the campaign generated widespread speculation and anticipation before the grand reveal. Through a strategic blend of outdoor advertising, wall [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16674,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[24],"portfolio_tag":[],"class_list":["post-16673","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-campaigns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MYG - World Happiness India<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldhappinesscode.com\/in\/portfolio\/myg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MYG - World Happiness India\" \/>\n<meta property=\"og:description\" content=\"Services Provided Campaigns For myG, we conceptualised and executed \u201cThe Big M in Calicut\u201d, a high-impact teaser campaign for the launch of their landmark epic outlet\u2014the largest in the region. 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