A grand headline for Meralda’s banner
Summary
We make copies to spring up creative surprises. For words can change the world, we extend the potential to business. Abraham Lincoln proved it. Words make a profound impact on minds. At World Happiness Code, we use the power of words for business.
Yet another golden opportunity to serve a major jewellery brand. Meralda Jewels has great a tradition in gold, diamond, and gemstone jewellery. It is growing. In the competitive market, the brand must find its niche. We got in touch with them for the mission. We wrote ‘’Jewels of Meralda’’ and won applause. A new headline and campaign for Meralda’s exhibition series.
Insight and Strategy
Gold jewellery is the key element of bridal concepts. When a baby sees light for the first time in the world, families think of gifting gold. Gold is ingrained in our psyche. Jewellery varieties shape our usual and special occasions. Our strategy was to rise to the superior thinking of buyers in the market. A premium feel was to be aired. Digital and outdoor marketing had to go hand in hand.
Execution and Results
The campaign Jewels of Meralda Wedding and Lifestyle Exhibition gained momentum. Imaginative designs are produced to picture pieces of jewellery Meralda is featuring. ‘Glam of the day’ concept is planned to routinely showcase amazing jewellery varieties which would otherwise be on the shelf and unseen by the world. Jewels of Meralda Wedding and Lifestyle Exhibition was coming up in Kochi, Calicut, and Kannur. Behind the scenes, we did our best to make the exhibition a grand success.
The copy, Jewels of Meralda, struck a chord with people. The exhibition rose to popularity. More business for Meralda. We partner with our clients for the cause.
